USMART project envisages developing a suit of novel smart mobility services (iServices) based on mobile technology, that will support city residents and visitors/tourists to reach their final destination in the most efficient and suitable way using public and/or private transportation means.

All iServices will be developed & demonstrated for mega/sport/cultural events and will exploit content from:

(a) public transport organizations (providing traffic information, PTM timetables, routes and fares, station, stop and toll locations, national geographic departments and public information available on the internet, etc);

(b) transportation system users (providing real time travel information through their mobile devices);

(c) road transport authorities/operators (traffic monitoring devices, cameras, traffic reports, etc.),

(d) Mobility Insight network of RF sensors.

In addition, a smart-phone application for innovative data collection (SMART app) will be developed, serving as a personal life logger and collecting real time information through sensors (such as Wi-Fi, GSM, GPS). The information acquired will then be validated and customized by the users through a web interface. More specifically, the users will also be asked to provide additional information on their travel, such as if they acquired real time travel information during and/or prior their trip, what was the purpose of each recorded trip, etc. The data collected through this process, will be used for identifying the travel behavior of residents and tourists, their preferences, activities, travel needs, etc. through the estimation of advanced behavioral model, so that to provide customized iServices that will enable travelers to actually practice the expected behavior. Two pilot case studies will take place within the project lifetime. The first one will concern the validation of the SMART app and the estimation of the advanced behavioural econometric models; while the second one will concern the deployment of the iServices during actual mega city events in Athens, Greece and Haifa, Israel.